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Product Philosophy

Provide an affordable and tasty low-carb alternative, for everyday vegetarian food needs.


People assume if they have to diet, they need to compromise on taste and the foods. Or eat something that is exorbitantly priced!

And they do just that!

And, consequently, they break routine in a few weeks and are back to their old food habits. This is because the "healthy" options available today are either low on taste, or are so different from what we are used to eating (including comfort food); that we eventually cannot do that on a long term.

We differ on that. We believe there hasn't been enough innovation or effort to create foods that match the Indian habits and palate. Our product philosophy pushes us to relentlessly create products that Indian Consumers will immediately identify with; and adopt.