India is the diabetes and heart attack capital of the world. Scientific research today concludes that all the above are primarily lifestyle-based diseases - in effect, they are caused due to our diet and habits. Latest research points to a diet high in Carbohydrates being a potential reason for these.
Indian food habits in particular, have an extremely high component of Carbs, driven by Grains (Rice, Wheat, Lentils) and Sugar. A typical meal, even the thali, would have 80%+ carbs.
We believe that the only way we can impact the health of millions, is if indians are given foods that they are used to eating, but low carb, healthier and just as tasty. Only then will they replace their existing foods and make this a habit. Eventually leading to a sustainable lifestyle and long term improvement in health.
The team at Lo! endeavours to create a line of Food products that will help make this transition to a low-carb diet for millions in India, seamlessly.
People assume if they have to diet, they need to compromise on taste and the foods. Or eat something that is exorbitantly priced!
And they do just that!
And, consequently, they break routine in a few weeks and are back to their old food habits. This is because the "healthy" options available today are either low on taste, or are so different from what we are used to eating (including comfort food); that we eventually cannot do that on a long term.
We differ on that. We believe there hasn't been enough innovation or effort to create foods that match the Indian habits and palate. Our product philosophy pushes us to relentlessly create products that Indian Consumers will immediately identify with; and adopt.
There is common cause is what binds the Lo! Team - To help consumers embrace a healthier lifestyle through a Low Carb diet; with NO compromise on Taste.
The team consists of industry experts, veterans and more importantly, passionate people. This wasn’t just about building a good business, but drive change at scale. We wanted to create low-carb products for the world's second largest population which practically lives on carbs. Products that work for BOTH, followers of diets like the Ketogenic diet and millions of others who just want to eat healthier. Our committed team kept experimenting and refining the recipes until we could marry nutrition with tradition. Simple, but not easy.
The team focuses on innovation, by going back to the first principles of nutrition, dissecting Indian traditional recipes, and 'iterating' more than a hundred times for each product. And the result is a range of products that is authentically Indian, and yet nothing like what has been made already!
- Our Founder is also the Co-Founder of LeanScience, a boutique Diet and Fat Loss consulting firm that helps people become leaner through a low-carb lifestyle. The company counts some of the biggest names in the corporate world as its clients.
- Our Nutritionist has created customized eating plans, that are low on Carbs for hundreds of clients from different walks of life and time zones.
- Our Food Technologist is one of the most prolific creators of commercially successful Low-Carb products in the country
All of us saw clients (and occasionally ourselves) succumb and undo the discipline of an entire day or week in a single session. We decided to make what we wanted to eat, and suggest others to eat. Like many things, Lo! Foods was also born out of necessity.
An engineer from IIT-Kharagpur, Sudarshan did his MBA from IIM-Bangalore. Since then, he has worked in many startups and founded the boutique Health consulting firm - LeanScience. As the CMO at Ola, Sudarshan helped make Ola a household name and grow from a few thousand rides a day to a million in less than 2 years.
Sudarshan has always had a strong interest in serving the country and transforming the way social services are administered to residents of India. A few years back, he quit his job and joined as a full time volunteer in Nandan Nilekani’s team which was building the Aadhaar project. He wanted to contribute to a project, that he believes would transform the way social services are administered to residents of India.
He also worked with a team and built Road Mapp, an app that helps map the potholes on the roads and provides the data to the government for improving road quality.
An active sportsperson, he co-founded LeanScience in his most recent stint. LeanScience is an extremely successful boutique Diet and Fat Loss Consulting organization, that counts among the top corporate veterans of India as its clients.
He was also acutely aware of the need for healthy food in a market where nutrition was no more than a tagline. Thus, Lo! Foods was the perfect intersection of his interest in health, desire to make an impact, and entrepreneurial drive.